COACHELLA
DIGITAL STRATEGY
Beyond Music
A big event
What you have to know about Coachella
Coachella is one of the biggest live music festival. It is located in California and rocks the Valley since 2001.
A high level team in digital
Marketing and Digital at heart
Even when you are one of the biggest live festival you need to gain people loyalty.
Because digital has changed the way people experience a festival, thèse two girls in charge of the marketing and digital are at the heart of the festival development strategy.
Enhance reality
Every festival shows artists and musicians. To deserve its popularity, Coachella needs to enhance reality, using digital innovation.
A smart use of social medias
In the heart of the communication is something very important: the social media planning.
Snapchat
Strategy
How to be influent on Snap
With Coachella, Snapchat demonstrated its intense appeal to Millennials and flexed its social media marketing muscle in one of the largest user-generated live broadcasting displays
Instagram with the brands
Coachella Valley Music and Arts Festival is arguably the most "Instagrammable" event of the year and they can sell it to the brands to reach people abroad.
SEE YOU IN THE DESERT
